Mtv and Music Generation
The MTV is the hottest music chart in the world. Most of people know about the today MTV. But there were no many who know the history of MTV. In January 1981, a meeting was held by executives to decide the fate of MTV. After a 2 ½ hour debate over the appeal of the channel, MTV was approved and financed with 20 million dollars. Once the station was approved, the difficulty came in convincing record companies that financing videos for MTV would make an adequate return, however they slowly began to see the opportunity for exposure for their artists.
Whatever the difficulties in getting MTV up and running, it was not reflected in its growth and popularity. MTV earned $7 million in ad revenue in the first eighteen months, and in May 1983 the station already had 125 advertisers representing 200 products. Including, PepsiCo and Kellogg that bought air time for spots from 30 to 120 seconds at a cost of from $1500 to $6000.
By the end of 1983 the channel had more than one million in ad revenue, and figures for 1984 show more than one million a week in ad revenue, with an audience of 18 to 22 million. At the very beginning of its history, MTV’s roots can be traced back to the year 1977, when Warner Amex Cable, a combination of the two companies Warner Communications and American Express, launched a cable TV system called QUBE. The arrival of MTV started a pop culture phenomenon. The first video played on MTV was “Video Killed the Radio Star,” by the Buggles. Go MTV!
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